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Have you built a great website, with high-quality content and yet realised you‘re not getting the traffic that you deserve? You might be missing out on the organic traffic that achieved through effective SEO. Backlinks are one of the most important SEO factors that are considered in the Google algorithm as it shows trust between sites.
This blog will answer the questions: what are backlinks? and, how can you boost your Google ranking with backlinks? With high-quality backlinks giving you a better search engine ranking, your website will start to drive the traffic you deserve.

What are backlinks?

Backlinks are a link that sends people from one website another. These links demonstrate a websites “vote of confidence” to your site. This “vote of confidence” demonstrates the quality of your content as other websites are willing to send their customers to you.

Why are backlinks so important?

Backlinks are used within Google’s algorithm to generate a website ranking. This ranking dictates where your website will appear among the google search results. With strong backlinks, you will appear higher in the search results which in turn will drive more traffic.

To better understand this, imagine if all your friends tell you how good a cafe is. You immediately think that the cafe is great because there are so many people willing to recommend it. Google uses a similar thought process in deciding where to place your website.

At SBIM we have helped various customers reach the top ranking through a quality backlink and SEO service. Reaching the top position among various search engines has allowed our clients to get more traffic and sales on their site. If you want to skip straight to improving your site’s ranking then jump to our website or give us a call on 1300 781 609.

How To Boost Your Ranking With Backlinks


1 – Make Sure Your Backlinks Are High-Quality

As humans, we gauge trust based on the individual. Search engines work in the same way. They use key metrics to gauge the quality of your backlinks and if these backlinks are of low quality your website will not receive the same boost. Earning high-quality backlinks are an essential part of off-site SEO. The process of earning these links is known as link earning or link building.

High-quality backlinks are backlinks that come from trustworthy, popular and high authority sites. If the site backlinking to yours has low trust, traffic and authority it is picked up by search engines as spam and holds far less weight to your site’s ranking. A high link-equity is another factor that determines the quality of your backlink.

If you want to get high-quality backlinks and boost your ranking, contact SBIM today on or call 1300 781 609.

2 – Do Your Competitive Research.

To save time and money when you are building a backlink network, competitive research is necessary. Competitive backlink research involves examining the backlink profile of your best ranking competitors. Competitive research involves understanding:

  • the types of sites your competitor was linked on,
  • the anchor text attached to this link, and
  • the authority of these links.

If you have a new site or you’re expanding your keyword footprint it may be difficult to know where to start. This research will give you a good starting point in which you can branch out.

At SBIM we have helped various customers reach the highest search engine ranking position for their keywords. So we know that it all starts from this step.

3 – Get Backlinks With High Link Equity

If you are trying to get quality backlinks to your site, you may have heard of the term link equity being thrown around. Link equity is a search engine ranking factor based on the idea that links pass value and authority to the site they’re linking. For example, if a major website has backlinks to your website, the trust and authority associated with that link is much higher than a smaller site.

There are a few ways to make sure your backlinks have high link equity. This includes the pages authority ranking, relevance to your website and HTTP status. The more equity that is passed through the backlink the more your website will benefit.

Relevance to your website means the backlink should belong to a website in the same or similar industry to your website. For example, if you are an accountant and you get a financial adviser to link to your website, this link will have greater link equity than a generic news article.

A website that is secured or has an HTTPS status is another important metric in link-equity. Websites with this status are less likely to be indexed and are seen as higher quality than an insecure website. When you are choosing a website to backlink to your own make sure to take this into consideration.

Get High-Quality Backlinks Now

If you want to get access to a large portfolio of trusted, high-quality websites with HTTPS status and in a similar industry, call SBIM today on 1300 781 609. We have a high-quality website portfolio in all types of industries and offer services in website acquisition and backlinking to bring your website up the search engine ranks.

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